New York · Est. 2024 Start a project

Studio Artifice

A New York studio making identity systems and web environments — built to outlast the launch, the rebrand, the platform migration.

We are principal-led and deliberately small: four to six engagements a year. Every engagement routes 15% of its fee to Artifice NYC, the 501(c)(3) that runs our cultural programming. Commercial work funds the research; the research sharpens the commercial work.

Timeline
  • Studio Artifice LLC founded

    Principal-led commercial practice. NYC, 4–6 engagements per year.

    2024
  • Artifice NYC (501c3) launched

    Cultural programming arm. Chapters, nodes, residency.

    2024
  • nodes:ii at Onassis ONX

    Three-day showcase, 20 artifacts, 14 practitioners. Co-presented with OFUSA.

    Apr 2026
  • The Artifact Index, v1

    Structured, relational dataset of creative process. Public access.

    Apr 2026
Services · 5
  • Strategy Positioning, narrative, competitive territory. The argument that makes every downstream decision non-arbitrary.
    01
  • Identity Marks, type, color, motion, voice. Delivered as a working kit — not a slide deck — so the brand holds under production use.
    02
  • Design Systems Tokens, components, documentation. The handoff that makes every future surface cheaper to ship.
    03
  • Web Design & Build Architecture, not pages. Spatially considered sites for the mutable web — search, embeds, AI overviews.
    04
  • Production Installations, spatial activations, exhibition graphics. For clients whose brand has to live in a room.
    05
Selected · 2024–2026
Who a worldsite is built for
  • Luxury and fashion~80 firms
  • Cultural institutions~30 firms
  • Boutique hospitality~50 firms
  • Real estate development~40 firms
  • Architecture and design~30 firms
  • Funded startups, Series B+~50 firms
Restraint

We build

Handbuilt, maintainable front-ends. Spatially considered architecture. Editorially precise copy and typography. Identity kits the client can extend without losing the thread.

We don't

AI-slopped landing pages. Vibe-coded one-offs. Framer template re-skins. "End-to-end" engagements that are hours on a rate card. If a template does it in a week, we're not the studio.

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