Worldsite

A worldsite translates complex products into legible, experiential site environments — designed with modularity, spatial architecture, and lived experience. It can be lived through a website or a production site. Informed by the visual and strategic practices of worldbuilding.

We build four to six of these a year. Each is principal-led, handbuilt, and designed to outlast campaigns, rebrands, and platform migrations. If that sounds like what you're trying to make, the rest of this page is the detail.

The Six Layers

1. StrategyPositioning, narrative, territory. The argument that makes everything after it non-arbitrary.
2. Brand IdentityMarks, type, color, motion, voice. The identity as a working kit, not a slide deck.
3. Spatial Web DesignArchitecture, not pages. Designed for the mutable web — search, embeds, AI overviews — not just the hero shot.
4. CMS (Sanity)A structured content spine. Schemas the client can write into without breaking the design.
5. Design SystemTokens, components, documentation. The handoff that makes the next surface cheaper to ship.
6. World ModelAn agentic AI layer grounded in the client's content, voice, and constraints. Every other layer is replicable. This one compounds with use.

Engagement

Timeline

18 weeks. Four phases plus a buffer.

Team

Renaise plus two to three contracted specialists per phase.

Output

Launched worldsite, documentation, and handoff. Working, documented, owned by the client.

Ongoing

Year one builds the site. Years two and three use it — retainers, sub-brands, and IRL extensions scoped as the work demands.

Who It's For

A worldsite is built for brands where getting it right is the whole job. The serviceable market is small — roughly 280 firms across six verticals.

• Luxury and fashion~80
• Cultural institutions~30
• Boutique hospitality~50
• Real estate development~40
• Architecture and design~30
• Funded startups, Series B and later~50

What We Don't Build

AI-slopped landing pages. Vibe-coded one-offs. Framer template re-skins. Agency decks that never become sites.

What We Build

Handbuilt, maintainable front-ends. Spatially considered architecture. Editorially precise copy and typography. Systems the client can own and extend without us.

Start a Conversation

If you're building something that has to live longer than a campaign, talk to us before design starts. A short call is usually enough to tell whether a worldsite is the right shape.