Worldsite: Website Ecosystem

A four-phase engagement that moves a brand from foundation through identity, world build, and deploy. Adjust the kickoff date below to simulate the schedule.

Schedule Preview · Interactive Adjust kickoff to recalculate

Kickoff (Monday)

Duration 18 weeks

Launch -

Retainer pickup -

01 · Pricing FOUR PHASES

Phase	À la carte	Bundle	Bundle savings
P1 - Strategy	$23,000	$20,000	13%
P2 - Identity	$63,000	$55,000	13%
P3 - Application	$46,000	$40,000	13%
P4 - Activation	$40,000	$35,000	13%
Subtotal	$172,000	$150,000	13%

Full Worldsite bundle

Saves $22,000 against à la carte

$150,000

Add-ons 02 OPTIONAL

Social Asset Library - parallel to P3, ships ahead of launch $9,000 / $7,500 bundled
Sustaining retainer - picks up post-Activation, 6-month minimum from $5,000/mo

The bundle applies a consistent 13% discount across all four phases in exchange for committed sequencing. Identity (P2) is the heaviest phase - the brand system every later phase inherits.

02 · Deliverables BY PHASE

Iterative

Refined throughout the phase. Direction set in working sessions; locked at phase sign-off.

Sign-off locked

Finalized at phase sign-off. Substantive change after sign-off → Change Order at $625/hr.

Production

Configuration and launch tasks. Single execution, validated by QA.

Inline

Small adjustments handled at no charge during and after sign-off (typos, copy swaps, micro-spacing).

P1 Strategy · 4 weeks $23,000 à la carte · $20,000 bundled

#	Deliverable	Revisions	Allocated
1.1	Discovery call - single deep session, recorded and synthesized into a working brief	Iterative	$4,000
1.2	Competitive landscape audit across positioning, voice, and visual register	Iterative	$3,500
1.3	Audience and category research synthesis	Iterative	$3,500
1.4	Positioning brief - single-page anchor for the engagement	Sign-off locked	$4,500
1.5	Narrative framework - story spine and pillars	Sign-off locked	$3,500
1.6	Messaging hierarchy - homepage to deep page register	Sign-off locked	$2,000
1.7	Tone of voice document with examples	Sign-off locked	$2,000
1.8	Strategy Brief - consolidated output document anchoring P2 and P3	Sign-off locked	included
P1 total		$23,000 · $20,000 bundled

P2 Identity · 8 weeks $63,000 à la carte · $55,000 bundled

#	Deliverable	Revisions	Allocated
2.1	Logo - Primary Mark, Lockups, Clear Space & Misuse	Iterative	$15,000
2.2	Color - Brand Palette, Grayscale, Surfaces	Iterative	$8,000
2.3	Typography - Primary, Secondary, Body	Iterative	$8,000
2.4	Visual Ecosystem - Moodboard, Artifacts, Textures/Patterns, Applications	Iterative	$23,000
2.5	Brand Guidelines - single source of truth, Introduction through Appendix	Sign-off locked	$9,000
P2 total		$63,000 · $55,000 bundled

P3 Application · 8 weeks $46,000 à la carte · $40,000 bundled

#	Deliverable	Revisions	Allocated
3.1	Information architecture and sitemap	Iterative	$4,500
3.2	User flows and key journey maps	Iterative	$4,000
3.3	CMS content model - collections, fields, relationships	Iterative	$5,500
3.4	High-fidelity page designs - 6 to 8 templates, structure and visual resolved together, fully responsive	Iterative	$16,000
3.5	Component library in Figma, production-ready with variants	Iterative	$6,000
3.6	Interaction and motion specifications	Iterative	$4,500
3.7	Accessibility annotations and contrast pass	Sign-off locked	$2,500
3.8	Build-ready specifications for P4 - handoff packet	Sign-off locked	$3,000
P3 total		$46,000 · $40,000 bundled

P4 Activation · 8 weeks $40,000 à la carte · $35,000 bundled

#	Deliverable	Revisions	Allocated
4.1	Front-end implementation across templates and breakpoints	Iterative	$15,000
4.2	CMS configuration and initial content population	Iterative	$4,000
4.3	Animations and micro-interactions	Iterative	$3,500
4.4	Form and lead-capture wiring with email routing	Iterative	$2,500
4.5	Performance optimization - Core Web Vitals to green	Production	$2,000
4.6	SEO, OpenGraph, structured metadata	Production	$2,000
4.7	Analytics integration	Production	$2,000
4.8	Domain, DNS, and hosting configuration	Production	$1,500
4.9	Cross-browser and accessibility QA	Production	$2,500
4.10	Staging review and production launch	Sign-off locked	$3,000
4.11	Handover documentation	Sign-off locked	$1,000
4.12	Post-launch monitoring - first week	Inline	$1,000
P4 total		$40,000 · $35,000 bundled

Add-on Social Asset Library · 3 weeks · parallel to P3 $9,000 à la carte · $7,500 bundled

#	Deliverable	Revisions	Allocated
S.1	Social asset library - approximately 40 templated assets across Stories, Reels, feed, and profile	Sign-off locked	$9,000
Social total		$9,000 · $7,500 bundled

Add-on Sustaining retainer · monthly · post-Activation $5,000+/mo · 6-month minimum

#	Deliverable	Revisions	Allocated
R.1	Defined hours per month across design, dev, and content (16h base)	Inline	$4,000/mo
R.2	Priority response - within one business day	Inline	included
R.3	Quarterly strategy review - 90-minute session, written follow-up	Sign-off locked	$500/mo
R.4	Performance reporting - monthly digest	Inline	$500/mo
Retainer floor		$5,000/mo · 6-month minimum

03 · Gantt 18 WEEKS · WEEK-RESOLUTION

P1 Strategy P2 Identity P3 Application P4 Activation Social assets Phase sign-off

Phase	Window	Duration	Dependency

04 · Calendar DAY-RESOLUTION

P1 P2 P3 P4 Social Phase sign-off

Sign-offs ONE PER PHASE

05 · Revisions SOW LANGUAGE

Approach to revisions. Each phase resolves at a single sign-off. Direction is set during phase work, not negotiated against rounds. Iteration before sign-off is included; substantive change after sign-off is a Change Order. Small adjustments - copy fixes, typography passes, spacing, asset reformatting - are handled inline at no charge.

Change Orders. Repositioning, restructure, or net-new direction after a phase has been signed off are scoped and quoted in writing before work begins, or billed at $625/hour with a 4-hour minimum. Change Orders are invoiced separately and are not subject to bundle pricing.