The worldsite family - Foundation to URL to IRL · 2026
Every worldsite engagement is built from one pipeline. Foundation is the root: strategy and identity. URL builds the surface on top of it. IRL is what happens when that surface meets the world. Five ways in, one spine.
The order is load-bearing. You cannot build a site without an identity, or activate a brand with no surface. So IRL requires Foundation and URL - built with us, or already in place. The one exception is IRL Lite: a working identity is enough. URL detail → · IRL detail →
| Offering | Foundation | Site | Activation | Post-Prod | Price |
|---|---|---|---|---|---|
| Foundation | ● | · | · | · | $75K |
| Worldsite URL | ● | ● | · | · | $150K |
| Worldsite URL + IRL | ● | ● | ● | ● | $185K |
| Worldsite IRL † | · | · | ● | ● | $35K |
| Worldsite IRL Lite | · | · | ● | · | $22K |
| † Worldsite IRL requires Foundation + Worldsite URL, built with us or already in place. IRL Lite needs only a working identity. Foundation = P1 Strategy + P2 Identity · Site = P3 Website + P4 Handoff · Activation = P5 · Post-Prod = P6. | |||||
Foundation is the root. Each step includes the one before it.
"Lock the brand spine. Decide afterward whether to extend."
P1 Strategy + P2 Identity. Positioning brief, narrative architecture, voice spec, full identity system (marks, type, color, tokens), brand guidelines, launch toolkit. The right entry when the brand needs a defensible identity but already has working site infrastructure.
"The flagship. Brand spine plus the full architected surface."
Foundation plus P3 Website and P4 Handoff. Custom site across breakpoints, CMS modeled for AI readability, Schema.org markup, llms.txt, agentic-layer specification and implementation, pre/post LLM-visibility benchmark, full ownership transfer. The press surface and cite source the team operates from for the next 3–5 years.
"Time a public moment to the worldsite ship."
Everything in Worldsite URL, plus the two IRL phases - P5 Activation and P6 Post Production. The site, the video, the press, and the event all reading from one brand, shipped together. IRL detail →
For brands that already have a worldsite, or want the moment alone.
"The public moment, for a worldsite that already exists."
P5 Activation + P6 Post Production added to a brand that has been through Foundation + URL, with us or already in place. Event identity, press kit, run-of-show, launch-video creative direction, documentation capture and edit, public case study. The full activation plus the artifact engine. Requires a worldsite to activate around.
"Just the moment. Not the documentation engine."
P5 Activation only - concept, event identity, press kit, run-of-show, day-of comms. No post-production artifact engine. For a brand with a working identity that wants the event without the full press-and-film machine, or for a repeat activation on an existing worldsite.
Both IRL options are a creative + coordination fee. Production - venue, AV, F&B, staffing, video, photo - passes through at cost or rolls into the Production Coordination add-on (+$18,000). Full IRL terms →
Worldsite offerings are fixed-fee by default - one price for a defined scope, billed against milestones (typically 50% on signature, 25% at midpoint, 25% on delivery). The right structure when the scope is knowable and the brand wants cost certainty.
For iterative engagements, or brands still finding their shape, the same scope runs on a monthly retainer instead - fixed monthly access while the work adapts. IRL is always a creative + coordination fee, with production passed through at cost. We recommend the structure in the scoping conversation; we don't bury it.
Tell us where the brand is and what's coming. We'll point you at the offering that fits, not the largest one.